Facebook is one of the number one used social media sites for marketing techniques. In her book Book Marketing 101: Marketing Your Book on a Shoestring Budget, Heather Hart says:
“Book marketing should be a planned process, an art if you will.”
While Heather Hart is referring to marketing books, this information can pertain to any type of marketing such as products, a business or any other item.
When marketing you need to have a plan before you begin. If no plan is set in place you are setting yourself up for failure.
By making a marketing plan ahead of time you can increase your chances of success.
One of the great marketing plans is the market through the use of Facebook. However, there are many steps to marketing through Facebook and the first step is to find out how to find your best time to post to Facebook.
You should first plan out your goals.
The first plan with almost any marketing technique is to figure out what your goals are for your product, business or other venture. According to Facebook Marketing All-in-One for Dummies 2nd Edition, Amy Porterfield, Phyllis Khare and Andrea Vahl state some simple marketing goals which include:
- Raising your overall exposure
- Creating brand awareness
- Building an engaged and loyal community
- Listening to your client’s interests, needs and responses
- Keeping track of what people are talking about in regards to your brand
- Proceeding with action (usually via sales)
Each one of these goals will help you to reach the outcome that you wish to have for your business.
Although there are many goals to reach the one that is being discussed today is how to find your best time to post on Facebook.
This is a great goal to begin with and is very easy as well.
There are many different times that work great for reaching the highest audience through Facebook marketing. After determining your business’ schedule you can fit in Facebook marketing times.
There are many opinions out there about what the best times are for posting to Facebook for marketing. The best marketing techniques for one type of business or brand may not work for every brand so here we will discuss a few possible options.
By the Numbers: 123 Amazing Facebook User Statistics by Craig Smith states that 757,000,000 people use Facebook on a daily basis. Based on this number, who could resist marketing their business or brand through Facebook? The Science of Social states that there are prime times to post to Facebook for marketing purposes and those times are the following:
- Saturday at 10:00 PM
- Saturday at 8:00 PM
- Sunday at 7:00 PM
The next best times for Facebook marketing posts are:
4. Saturday at 7:00 PM
5. Sunday at 6:00 PM
6. Friday at 8:00 PM
7. Thursday at 7:00 PM
8. Sunday at 8:00 PM
9. Monday at 8:00 PM
10. Sunday at 12:00 AM
The Science of Social also states the worst times to post to Facebook as well which include:
- Tuesday at 4:00 AM
- Tuesday at 3:00 AM
- Thursday at 3:00 AM
As you can see the best times to market your business or brand through Facebook are weekend evenings.
The worst times to market your business or brand through Facebook are days in the middle of the week in the early a.m.
There are many reasons for this and one of those is that the majority of business workers are more available to view Facebook on weekend evenings as they are likely to be working all week.
These business workers are less likely to be available in the middle of the week in the early am because they are sleeping so they can rest up for work.
Another example of the best times to post on Facebook for marketing purposes is brought up by Isaac Campbell the lead designer of Fannit. Isaac Campbell states that the best times to post on Facebook include:
- Weekdays 6:00 to 8:00 AM
- Weekdays 2:00 to 5:00 PM
The worst times for Facebook post marketing include:
- Weekends 10:00 PM to 4:00 AM
Isaac Campbell says that people are more likely to check their Facebook activity before work every day and they are also more likely to view their Facebook activity after they get out of work. People are less likely to check Facebook during work hours and during the middle of the night.
Weekend nights are less likely to be viewed at the time of the post because people are more likely to view Facebook earlier in the day on the weekends.
However, you can also see that through many different sources the best times to post marketing objectives to Facebook are generally the same during weekend days, mid-week early mornings and evenings.As you can see there are many different times to post on Facebook for marketing purposes. What works best for you may vary based on your business goals and objectives.
Why Should You Care About the Best Times to Post to Facebook?
Business or brand marketing can be a lot of work and that is just one of the reasons why choosing the best times to post to Facebook is important. Danielle Cormier, Social Media Community Manager of Constant Contact, says that some important reasons for caring about the best times to post to Facebook for business marketing are:
- Your audience may be from different time zones and if they are your best times may vary based on your own time zone.
- The gender of your audience may change what the best times for your marketing attempts through Facebook posts should be.
- Your audience may have different daily routines such as a stay-at-home parent, a college student, a middle aged business worker, etc.
While many other sites have optimal peak hours, Danielle Cormier suggests that posting to Facebook during off-peak hours may be the best for your business as during these times you won’t have to compete so much with other businesses or brands that your audience is following.
She recommends you find the times that the majority of your audience will view the posts and combine that time with the time in which increased postings are minimal by other businesses and that may just be the right time for you and your business to market through Facebook.
How Can Facebook Insights Help You and Your Business or Brand?
Brittany Byers posted on Rocket Media that studying our analytics is one of the best ways to determine our marketing activities for our business or our brand. Through Brittany Byers mind, Facebook Insights allows one to figure out what is working best for their business.
This Facebook technique can allow you to completely dissect your marketing techniques. Facebook Insights have many great features including the following:
- Where Your Page Likes Came From
- Hide, Reports as Spam and Unlikes
Seeing where your Facebook likes came from will help you to determine whether your Facebook likes came from mobile devices, advertisements, page suggestions and much more.
Through Hide, Report as Spam and Unlikes you can see where you might be going wrong through Facebook marketing. This feature can be great because it allows you to see just what kind of marketing through Facebook caused your fans to hide, report or unlike your business.
The Reports feature can allow you to see what times your Facebook page is viewed the most and see what types of post your viewers enjoy the most. With the Reports feature you can also see your viewing audience by age, gender and location as well.
The Facebook Insights feature When Your Fans are Online is probably going to be the top way to find out when your audience is online which will give you the best visibility rates of when your posts would be able to make the most impact. Eleventy Group shows how the “When Your Fans are Online” works in the following ways:
- Lists the times and days that fans of your page visited your Facebook page
- Allows you to click on certain days to see what the peaks are
While these ways are efficient, it is still necessary to continue creating informational and attractive content.
Why is it Important to Continue Creating Informational and Attractive Content Even After You Find the Best Times to Post to Facebook?
While this question may be somewhat self-explanatory, it still deserves an answer. Finding the best time for you to post to Facebook isn’t going to magically make your business improvements happen and that isn’t going to be the only technique that needs to be used.
According to Andrew Hutchinson on Social Media Today, creating informational and attractive content is always important no matter what marketing technique you are using. Some content writing tips that Andrew Hutchinson provides include are:
- The content that you create doesn’t always have to focus directly on your business’ services or the products that you sell.
- Your content should go along with your businesses or brands’ strategic objectives or plans.
- Your content should give your viewers new and interesting views on the topics that you are sharing.
Creating informational and attractive content doesn’t always mean that you have to market your products or services that you sell within every post. You can also discuss communication which involves your businesses or brands’ strategic objectives or plans as well.
Remember that you should always bring something new to every post that you share, this way each topic you introduce to your viewers will keep their attention and keep them coming back to your Facebook page to learn more.
In addition, Nils Menton posted on iMarc his five top tips for creating the most informational and attractive content. Those five top tips include:
- Always create professional content. If you need to hire professional content writers then this will be the best way to go.
- Figure out who your target and current audience is and what they are looking for.
- Use great images for every one of your Facebook posts.
- Create easy to read and easy to understand information.
- Maintain all of your content.
Professional content is always important. Even if you can find out what the best times to post on Facebook are for your business or brand, your audience won’t continue to come back if you don’t have professional content.
If you have hard time writing, hire professional content writers to complete that part of your marketing for you.
It has been discussed that through the Facebook Insights feature you can see who is viewing your page, who is a fan of your page, and other great marketing information.
Through this information you can compare your target audience with the audience you have. This will help you to figure out whether changes need to be made with your content.
Every Facebook post should have great images. Images attract all genders and all ages from every location. They provide a visual which will help to create more understandable content.
Maintain all of your content. If you continue to create informational and attractive content at the peak times in which you should submit your Facebook posts, you should be able to see a continuation of audience viewers of your business and brand and may see an increase in audience viewers as well.
What Does Your Business and Brand Do From Here?
Facebook is always trying to create new and improved ways for businesses and brands to figure out how to find the best time to post to Facebook. The use of Facebook Insights is only one of the top ways to figure out this information and the use of the internet searches in another way.
What does your business or brand do from here? Follow the above tips that work best for you in regards to the best times to post to Facebook including:
- Create your business or brand goals so that you know what your marketing attempts should be
- Posting on early mornings in the weekdays
- Posting just after work hours (2:00 to 5:00 pm) on weekdays
- Posting on the weekends
- Avoid posting during the middle of the night
- Avoid posting during work hours
- Figure out your target audience and where they are from as their time zones may be different from yours which will affect your best times to post
- Use Facebook Insights to determine your current audience and the times they view your business or brand’s Facebook page the most
- Continuously check into Facebook Insights as your audience will continue to change
- Always create great content
Each one of the above tips varies based on your business, the field that you are in, how many employees are in your business, how much profit your business is making, your business goals and objectives, and much more.
You are the voice of your business or brand so you know what works best for you.
There are so many resources out there about the best times to post to Facebook pages for the best marketing purposes. While every expert believes that they know the best for every business or brand, not every business has the same audience or the same goals.
Due to this notation, not every expert can be right on the best times to post to Facebook.
Following your Facebook Insights page will help you best determine when your audience is active on your business or brand Facebook page.
Remember, just because you find the highest peaks of audience viewings on your Facebook brand page doesn’t mean that you can’t post to your Facebook brand page at other times as well. It is just a generality to post during peak times of audience viewings.
As long as your business or brand continues to follow the above dos and don’ts in regards to figuring out how to find your best time to post on Facebook, you will see a change in marketing techniques and audience numbers to your Facebook page.
Just remember not everything works the same for every business so find out what works for you and stick with it.
Continue to check on your audience statistics based on your best times to post to Facebook and adjust your times as needed. Facebook marketing for businesses and brands has been around for a little while so continuing on with this trend isn’t a bad idea.
Billions of people use Facebook around the world so you aren’t going to be losing out by using Facebook as a marketing tool.
Use your own knowledge of your business or brand in combination with the above tips to decide what your best times to post on Facebook are going to be.